THE WALT DISNEY
The
Walt Disney or Disney Company established on 5-December-1901 In Hermosa. Walter Elias “Walt and Roy O both were
brothers and founder of Walt Disney Company. Disney stepped into commercial
world on Oct-16-1923. Disney is an American world largest multinational mass
media industry and its headquartered is situated in Walt Disney Studios Burbank
and California. Disney is the part of largest media conglomerate in the world
even-after almost 9 decades.
Additionally,
there is no doubt that their animation was superb and their cartoon characters
such as Mickey Mouse, Goofy and Donald Duck are lead firm to success but also it
still alive and it was timeless creation by Disney.
Today,
The Walt Disney Company together with its subsidiaries and affiliates is a
leading diversified international family entertainment and media corporate with
five business segments.
- Media Networks
- · Parks and Resorts
- · Studio Entertainment
- · Consumer Products
- · Interactive Media
In
this long journey of success Disney had experienced a lot of challenges for
instance: Walt experienced bankruptcy after the failure of a cartoon series in
Kansas City but he did not lose hope and moved to Los Angeles, Disney whole
organization was taken from Walt, with the exception of his artist UB Iwerks in
the case of “Oswald The Lucky Rabbit”, The Walt Disney had experienced an acrimonious strike by his
animators, Company practiced more tan S4 million debts but however, The Walt
Disney determined to their mission and vision and their persistence and hard
effort lead company to remarkable success.
Moreover,
in terms of media, Disney was among the first to use television as an
entertainment medium. The Walt Disney has experienced some of the changes with
the rise of new media. Disney used variety of mediums to dissemination their
content such as, CDs, DVDs Videocassettes and mainly TV but with the rise of
new media now anyone can access to content via internet. Disney productions are
available online in excessive amount such as on YouTube. Daily-motion and etc.
21st
century New Media changes are adopt by Disney and in digital world Walt Disney
successfully survived. Company has owned
the media and they are undertaking Broadcasting, Publishing, Recreation, Music,
Internet and Film production. Furthermore, with the rise of New Media, Disney
adopted change and begin publishing E-story books, Magazines, Daily Newspaper such
as County Press.
Moreover,
Disney opt New Media changes and own Buena Vista Internet Group that includes
ABC.com, Oscar.Com, ESPN Internet Group and etc. In Film production Disney
affirm New Media Technologies and rapt Hollywood pictures, Touchstone pictures
and Caravan pictures. Besides, Disney New Media networks are expanded around
the globe for instance ABC channel, The Disney Channel, The History Channel.
The
New Media has changed the Disney and allowed them to develop ideas and enhanced
creativity, innovation and animation. Social Media which is part of New Media
acknowledged Disney to reach more great and wide number of audience or viewers.
Also, Digital or New Media forced Disney to accept the changes such as Digital
Marketing, Online Interactivity and social media and social networking.
Some
of the major changes firm has experienced with the rise of New Media :
·
A media convenience store: for
quick file transfers or to make physical media such as a DVD or even a legacy
videotape format
·
A digital post office to send
and receive files of any size or creatively collaborate in real time with
global
·
A world-class digital review and QC facility staffed
with “Disney Eyes and Ears” to ensure your image and sound are ready to be seen
by audiences or ready to put into the library
·
A digital transformation engine to
encode and transcode media for screenings, editorial, previews, premieres,
distribution and archive
·
Your ‘genius bar’ workflow experts to
partner with you to craft new and better ways to meet the challenges and take
advantage of the opportunities of the transition to digital file-based
production, post, and distribution
Disney
animated productions was marvelous and still evoke children such as Aladdin,
Beauty and the beast and Tangled However, with the rise of New Media now Walt
Disney practicing on 3D animation as well. Lastly, this is not the end, there
is a lot more about Disney and changes that firm had experienced and shall
experience in future.
Please
refer to links below for further reading
http://www.mouseplanet.com/9365/Of_Failure_and_Success_The_Journey_of_Walt_Disney
http://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/disney.html
http://www.biography.com/people/walt-disney-9275533?page=2
http://thewaltdisneycompany.com/about-disney
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